Bass Students Explore Innovation and the Market

“If you build it, they will come” is a great line for a movie but a terrible business approach. Impactful innovation needs to deliver what the market really needs. Eric Levitan and Doug Calahan are C-suite executives, Duke Alumni, long-time advisors and collaborators on the Smart Toilet technology, and contributors to the Bass Connections project.

On Friday, September 7, Eric and Doug gave a lecture on how to develop a market-driven business case for the Smart Toilet. They shared awesome insights on how to avoid confirmation bias and other important career and business lessons.

Thank you very much Eric and Doug for getting up early and providing such valuable guidance to the team!